Where the U.S. serious illness movement meets the world's leading care models.
A boutique go-to-market and partnerships firm for the serious-illness, palliative, and caregiving economy. We hold both sides of the table — the conveners who set the agenda and the providers who do the admitting.
We hold both sides of the table.
State hospice & palliative associations and national alliances. They run the conferences, hold the membership, and decide which vendors get the stage.
One relationship → a whole state's providers.
Hospices, home health agencies, community-based palliative programs, Area Agencies on Aging, PACE, and health systems.
Warm, briefed introductions to the exact buyers — ready to pilot.
The 1A Model
Each step compounds into the next — waypoints on a single flight plan.
Map the buyers who actually pay, the best entry points, and the reimbursement tailwinds that strengthen the case.
Warm, named introductions into providers, associations, and alliances — each with a pre-call briefing and a debrief afterward.
Design and stand up early pilots with hospices, home health, and AAAs — brief the team, then manage follow-up through to signed deals.
Pipeline tracking, association sponsorship placement, event visibility, and strategy — a standing seat beside your growth team.
Relationship equity, converted into revenue.
Grant won with a data-analytics partner and a national coalition to transform state Medicaid palliative care benefits across 6 states.
Grant secured for a California statewide coalition advancing palliative and end-of-life care.
U.S. & European leaders convened in Barcelona at “The Future of Caregiving Is Now.”
Partnership launched with a caregiving start-up and the State of Louisiana to transform care for caregivers of people with dementia.
1A Consulting
A U.S. base and a European base, operating on U.S. hours: same-day answers and in-person working sessions on both continents.
We help European health & care startups land in the U.S.: buyer maps, warm introductions, and pilot economics.
Beyond opening doors, we build the rooms — most recently co-hosting a flagship caregiving event with the Barcelona & Madrid Health Hub.
By name.
The conveners who set the agenda and the partners who move care forward — a sample of the relationships behind the work.
“Relationship equity means nothing without a system to convert it into revenue.”
Luke C. Scuitto has spent years guiding mission-driven health innovators through the U.S. serious-illness landscape — with deep relationships across national alliances and state associations, and an active presence in European caregiving circles.
Meet Luke →